Through our social responsibility partnership with Molson Coors, ITGA awarded 14 grants through the Great Plays and the 2025 Initiative during 2020-2021.
GREAT PLAYS
Great Plays is a program funded by Molson Coors to prevent the harmful consumption and unintended consequences of alcohol consumption by college students. Institutions that have signed a sports marketing contract with Molson Coors are eligible to apply for a one-year grant to support their prevention efforts to reduce underage drinking, binge drinking, alcohol-impaired driving, and other alcohol harms, including sexual violence.
Conference presentation funded by Great Plays:
Marquette University - Red Watch Band
2025 INITIATIVE
The World Health Organization has a goal of reducing the harmful use of alcohol by at least 10% by 2025. In order to support this goal, as well as the United Nation’s Sustainable Development Goal 3.5, Molson Coors has allocated funding to university communities. ITGA is currently working with six universities to use evidence-based strategies or emerging best practices around harm of alcohol use at off campus student house parties.
Video funded by the 2025 Initiative:
University of Colorado – I Wish I Knew