Great Plays is a program funded by Molson Coors to prevent the harmful and unintended consequences of alcohol consumption by college students. Institutions that have signed a sports marketing contract with Molson Coors are eligible to apply for a one-year grant to support their prevention efforts to reduce underage drinking, binge drinking, alcohol-impaired driving, and other alcohol harms, including sexual violence.  Great Plays is a partnership between the International Town Gown Association (ITGA) and Molson Coors. 

The 2025 Initiative is a partnership between ITGA and Molson Coors. The World Health Organization has a goal of reducing the harmful use of alcohol by at least 10% by 2025. In order to support this goal, as well as the United Nation’s Sustainable Development Goal 3.5, Molson Coors has allocated funding to university communities.  ITGA is currently working with six universities to use evidence-based strategies or emerging best practices around harm of alcohol use at off campus student house parties.

Off-Campus Partners is a dedicated sponsor of the ITGA City & University Relations Conference annually. Off Campus Partners empowers students to create community, so they can have a positive impact on the world. We do this by simplifying the off-campus housing search process via a university-branded software solution aimed at informing students of available housing options, enabling connections via a Roommate Finder, and providing educational content housed in an online resource hub.