The 2025 Initiative is a partnership between ITGA and Molson Coors. The World Health Organization has a goal of reducing the harmful use of alcohol by at least 10% by 2025. In order to support this goal, as well as the United Nation’s Sustainable Development Goal 3.5, Molson Coors has allocated funding to university communities. ITGA is currently working with six universities to use evidence-based strategies or emerging best practices around harm of alcohol use at off campus student house parties.