UKTGA Webinar

Make Social Media Great Again: Crafting your Real Voice in a "Fake News" World to Ensure Meaningful Student Engagement

UKTGA is delighted to invite you to a virtual discussion to share ideas on this topic, scheduled for Thursday 7th April 2022 – 2:30-4:00pm (GMT). 

 The webinar will be hosted by Matt Helfrich and Poppy Humphrey from Link Strategic Partnerships

Are you looking to foster a deeper understanding of how to navigate quickly changing social media platforms? Do you have difficulty deciding what content to post or which platform to use, or even how to effectively engage with your student audiences? Are you curious to learn more about engaging student and wider community audiences on TikTok, Snapchat, LinkedIn, or Twitter? And what about Reddit and Twitch? If you answered “YES” to any of these questions, this session is for you! LINK Strategic Partners are delighted to be collaborating with the UKTGA to take you on a transformative journey into the world of social media.

Key learning objectives:

  • Principles and theories of strategic communications.
  • Understanding, education, and background information on leading social media platforms.
  • How to use/navigate all the main social media platforms, including those utilized by students groups in the UK and overseas.
  • Global Platforms (i.e. what’s happening in the rest of the world, particularly China and India).
  • Identifying “good” social media vs. “bad” social media (“Twitter Diplomacy” in the Trump Era).
  • The principles of emergent and deliberate communication strategies 
  • Do's and Don'ts of social media campaigns.
  • Social media, young people, and town-gown relations
  • This will be an engaging and high-energy session, with a lot of audience participation! Whether you're highly proficient in social media, or this is an area you're keen to know more about, we'll have you covered!
  • For more information about LINK Strategic Partners visit www.linksp.com

If you have any ideas, information or specific questions that you would like raising at the event, please send across details to Cooper, Chair of UKTGA This email address is being protected from spambots. You need JavaScript enabled to view it.. If you are from the U.S., please send your email to Cooper so that you will receive a Teams link ahead of 7th of April.