Program Overview
This special topic session is designed to allow participants to:
- Learn how to use the Crisis Communications Playbook.
- Understand that “No comment” should never be used – and what to say when attorneys insist otherwise.
- Learn how the business model of news gathering and distribution has fundamentally and irreversibly changed, with implications for the way organizations respond before, during and after crisis situations.
- Apply the concepts in a crisis scenario with other colleagues.