GREAT PLAYS GRANTS
Great Plays is a program funded by Molson Coors to prevent the harmful consumption and unintended consequences of alcohol consumption by college students. Institutions that have signed a sports marketing contract with Molson Coors are eligible to apply for a one-year grant to support their prevention efforts to reduce underage drinking, binge drinking, alcohol-impaired driving, and other alcohol harms, including sexual violence.
Great Plays is a partnership between the International Town Gown Association (ITGA) and Molson Coors. ITGA was chosen by Molson Coors to serve as the grant program’s independent administrator. Dr. William DeJong, a retired professor from the Department of Community Health Sciences at the Boston University School of Public Health, serves as a consultant to ITGA and will review all Great Plays proposals and progress reports.
2025 INITIATIVE
The World Health Organization has a goal of reducing the harmful use of alcohol by at least 10% by 2025. In order to support this goal, as well as the United Nation’s Sustainable Development Goal 3.5, Molson Coors has allocated funding to university communities. ITGA is currently working with six universities to use evidence-based strategies or emerging best practices around harm of alcohol use at off campus student house parties.
OFF CAMPUS PARTNERS
Off-Campus Partners is a dedicated sponsor of the ITGA City & University Relations Conference annually.